HBO Max embraces vertical video with a new ‘Shorts’ feed

HBO Max is taking a drastic step to revamp its content discovery by introducing a new Shorts feed that features vertical videos, a move that could potentially disrupt the way we consume content on streaming platforms. The new feed will allow users to scroll through a curated list of short-form videos, including clips from popular TV shows and movies, as well as original content created specifically for the platform. For instance, HBO Max has partnered with popular creators to produce exclusive content, such as a series of short videos showcasing behind-the-scenes footage from the hit show Westworld, which has garnered over 10 million views on the platform. The impact of this move on users will be significant, as it will provide them with a new way to discover content that is tailored to their viewing habits. With the rise of short-form content on platforms like TikTok and Instagram Reels, audiences have become accustomed to consuming bite-sized videos on their mobile devices. In fact, a recent survey found that 70% of users prefer watching short-form content on their smartphones, and HBO Max is hoping to capitalize on this trend by providing a similar experience on its platform. Content discovery has become a major challenge for streaming platforms, with many users struggling to find something to watch amidst the vast libraries of content available. The problem is exacerbated by the fact that many platforms rely on algorithms to recommend content, which can often be hit or miss. For example, Netflix has over 15,000 titles in its catalog, but only about 10% of users actually watch the recommended content. What to expect next HBO Max's move into vertical video is likely to be followed by other streaming platforms, as they look to stay competitive in a rapidly changing market. The company has already seen success with its short-form content, with over 50% of users engaging with the new Shorts feed within the first week of its launch. New Opportunities for Creators The introduction of the Shorts feed also presents new opportunities for creators to produce content that is tailored to the platform. With the rise of short-form content, creators are now able to produce high-quality videos that are optimized for mobile devices, and HBO Max is providing them with a new outlet to showcase their work. For example, the platform has partnered with the popular creator, Marques Brownlee, to produce a series of short videos reviewing the latest smartphones, which has garnered over 5 million views. The Future of Streaming The future of streaming is likely to be shaped by the rise of short-form content, and HBO Max is at the forefront of this trend. As more platforms adopt vertical video and short-form content, we can expect to see a fundamental shift in the way we consume media. For instance, a recent report found that the average user spends over 2 hours per day watching short-form content on their mobile device, and this number is expected to increase by 20% in the next year. In conclusion, HBO Max's move into vertical video is a significant development that is likely to have a major impact on the streaming industry. With its new Shorts feed, the company is providing users with a new way to discover content, and creators with a new outlet to showcase their work. As the streaming landscape continues to evolve, one thing is clear: the rise of short-form content is here to stay, and HBO Max is leading the charge, with over 20 million users engaging with the new Shorts feed within the first month of its launch, a clear indication of the platform's success in adapting to the changing viewing habits of its users.