Meta launched a new AI optimism ad set to a song about human extinction

Meta just dropped a new advertisement that is supposed to be all about the wonders of artificial intelligence, but the song they chose to set it to is actually about the apocalypse, which is more than a little jarring. The ad features David Bowie's 1972 song Five Years, which tells the story of humans learning they have just five years left to live before the world ends. This is not exactly the kind of message you would expect from a company trying to convince people that AI is going to make their lives better. The ad itself is a slickly produced affair, with plenty of uplifting imagery and talk of how AI is going to solve all our problems, but the song choice completely undermines that message. The reason this matters to readers is that it shows just how out of touch Meta can be when it comes to understanding the impact of their messaging. The company has been trying to rebrand itself as a leader in the AI space, but this ad suggests they still have a lot to learn about how to communicate with people. For example, a survey by the Pew Research Center found that 64 percent of adults in the US are concerned about the potential risks of AI, so using a song about the apocalypse is unlikely to reassure them. Background context is important here, because Meta has been trying to push a more positive narrative about AI in recent months. The company has been investing heavily in AI research and development, and has been trying to convince people that the technology has the potential to solve some of the world's most pressing problems. However, this ad suggests that they may not be taking the potential risks of AI seriously enough. For instance, a report by the Harvard Business Review found that AI has the potential to displace up to 80 percent of jobs in some industries, which is not exactly a message of optimism. What to expect next is that Meta will likely face a backlash over this ad, and may even be forced to pull it from circulation. The company has been sensitive to criticism in the past, and has pulled ads that have been deemed insensitive or tone deaf. The future of AI advertising is likely to be a major issue in the coming years, as companies try to navigate the complex and often contradictory messages they want to convey about the technology. The company needs to take a more nuanced approach to messaging about AI, one that acknowledges the potential risks as well as the benefits. A more thoughtful approach to advertising is needed, one that takes into account the very real concerns people have about AI, and that does not rely on simplistic or misleading messages. The use of a song about the apocalypse in an ad about AI is a mistake that Meta will not likely make again, but it is a powerful symbol of the company's struggle to communicate effectively about this complex and often controversial technology. 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