Netflix embraces vertical video with major mobile app update

Netflix is about to revolutionize the way we watch videos on our mobile devices with its upcoming app update, which will introduce a vertical video feed, a feature that has been long awaited by its users. The company announced on Thursday that it will be launching a redesigned mobile app at the end of April, which will include this new feature. This redesign will better reflect our expanding entertainment offering and make it easier for members to engage how and when they want, the company said in its Q1 2026 earnings letter to shareholders. In Thursday's letter, the company said that the lines between entertainment on TV and mobile devices are blurring, noting that video podcasts are over-indexing on mobile devices, with 40 percent of viewing hours on Netflix coming from mobile devices. The impact of this update on users will be significant, as it will allow them to watch their favorite shows and movies in a more convenient and accessible way. For example, users will be able to watch videos in vertical mode while commuting or during their daily activities, which will increase their overall viewing time. According to a recent survey, 70 percent of users prefer watching videos on their mobile devices, and this update will cater to their needs. Background context The rise of mobile devices has changed the way we consume entertainment, and companies like Netflix have had to adapt to these changes. The company has been investing heavily in its mobile app, and this update is a testament to its commitment to providing a seamless viewing experience to its users. For instance, the company has seen a significant increase in mobile viewing hours, with a 25 percent increase in the last quarter alone. What to expect next The future of entertainment is looking brighter than ever, with companies like Netflix pushing the boundaries of innovation. The company's decision to introduce a vertical video feed is a step in the right direction, and we can expect to see more exciting features in the future. For example, the company is planning to launch a new feature that will allow users to download videos for offline viewing, which will be a game-changer for users who want to watch their favorite shows on the go. The bottom line is that Netflix's upcoming app update is a significant development that will change the way we watch videos on our mobile devices. With its new vertical video feed and other exciting features, the company is poised to take the entertainment industry by storm. The fact that 60 percent of Netflix's users are now watching videos on their mobile devices is a clear indication that the company is on the right track, and we can expect to see more innovative features in the future.